Templates for a confident start
Newsletters, events, welcomes and notifications: an editable template library is planned for the moments that matter.
Thoughtfully designed in France
A PLACE FOR YOUR BRIGHT IDEAS
Bright ideas.
A tool
to match.
From a first spark to a message that brings people closer, discover email marketing designed to make life simpler.
Planned features · launch in preparationYour next great story
Message preview
studiol.NEWS FROM THE STUDIO
A little beauty. A world of ideas.
Take a moment. Here are the discoveries that have inspired us this month.
Find your inspirationSubjectA few bright ideas for your week
Prewritten examples · no emails are sentA little help. Your personal touch.You have the final say.
Your brand, your voice, your essentials.
EVERY IDEA HAS A STARTING POINT
What would you like to create?
Start with your goal.
Explore what comes next.
Create my newsletter
A template, your world, a message that feels like you.
Discover the studioGrow my community
Organised contacts and preferences that matter.
Explore audiencesMake every welcome count
Thoughtful welcomes and reminders, at your pace.
See the journeysConnect my application
The confirmations and useful updates your service needs.
Explore integrationsThe studio newsletterSaved
atelierl.A LITTLE GOOD NEWS
Good ideas deserve to be shared.
A fresh perspective. A lovely discovery.
And always, the pleasure of seeing you again.
Your world, your colours.Try it!
You
01 THE CREATIVE STUDIO
A blank page.
Endless possibilities.
A newsletter, an invitation or a warm welcome: compose your message with visual blocks and a style that feels like you.
- Text, images, buttons, columns and product cards
- Your logo, your colours and your brand voice
- Personalisation variables and fallback values
- Desktop, mobile and plain-text previews
Room to change your mind.Version history, undo and redo, and autosave are all part of the planned experience.
Your images, neatly organised
A media library with folders, search and alternative text to help you find the right image and make it accessible.
Thoughtful on every screen
Previews and readability checks to help you prepare messages for the differences between email clients.
02 YOUR CREATIVE PARTNER
AI brings ideas.
You have
the final say.
A brief becomes a draft. A paragraph finds its voice. A campaign takes shape. The assistant prepares; you review, refine and approve.
- Subject lines, preheaders, copy and tone variations
- Targeted edits that preserve the rest of your work
- Editable suggestions that follow your brand
- A visible budget and your approval before sending
The Mailie assistantExample
L
Write a short note to introduce our new collection. Simple, sincere, and true to our brand.
How about starting with this?
SUGGESTED SUBJECT
A little note, some big news
Hi {{first_name}}, we could not wait to share what comes next. Discover the new pieces we have thoughtfully created for you.
A draft to make your ownYour brand guides the AI. Your contact list stays separate.
Prewritten variations · no live generation or sending03 THE RIGHT PEOPLE
A community.
More than a list.
Bring your contacts together, understand their preferences and prepare relevant audiences using information they choose to share.
- CSV imports with preview, deduplication and a report
- Lists, tags, custom fields and segments
- Forms and subscription confirmation
- Preferences and unsubscribes always take priority
An import must never resubscribe someone who opted out. Storing an email address does not, on its own, give permission to send a campaign.
Your audience
Confirmed subscriptionChosen topic: news
1,240contacts in this exampleNews
AL
Alexprefers news
SubscribedCM
Camillesubscription confirmed
SubscribedJD
Julesstated language: English
SubscribedExclusions take priority, whichever segment you choose.
Illustrative preview · fictional data04 THE RIGHT MESSAGE, AT THE RIGHT TIME
From “I have an idea”
to “ready to go”.
A guided path to prepare your campaigns.
The essential checks before you press send.
Compose
Your content, subject line and sender identity.
Choose
An eligible audience, its preferences and exclusions.
Check
Domain, links, variables, unsubscribe option and budget.
Schedule
Your time zone, the right moment and your approval.
A considered send, with the essentials checked.
Planned checks will flag anything that blocks sending. Changing the content or expanding the audience after approval requires a new approval.
Your journeysJourney preview
TRIGGERConfirmed subscription
APPROVED TEMPLATESend a warm welcome
Wait 2 days
NEXT STEPShare your brand story
05 MAKE THOUGHTFUL MOMENTS LAST
Automate the steps.
Keep the intention.
A welcome message, a useful reminder or an event follow-up: design simple journeys that respect your community’s pace.
- Explicit triggers and authorised events
- Visible conditions, delays, templates and limits
- An approved version before a journey goes live
- Separate controls to pause, stop new entries or cancel
A relationship built on trust.Journeys based on “opened” or “did not click” are excluded from Mailie’s design.
06 INSIGHTS THAT MAKE SENSE
Understand your sends.
Respect your readers.
Operational metrics to see what went well and what needs attention. Reading an email should not become a source of personal data.
Our commitment to privacyDeliveriesBouncesErrorsComplaintsUnsubscribes
No open-tracking pixels or individual click tracking. Data that is not collected will not be displayed as zero.
Your campaign at a glanceExample
The studio journal
Sample summary after sending
Accepted for sending2,000
Reported deliveries1,962
Reported bounces18
DeliveriesBouncesPending: 20
What about opens and individual clicks?
Not collected. By design, on every plan.
07 CONNECTED TO YOUR TOOLS
Connected tools.
A consistent brand.
The planned foundation for connecting your applications to Mailie: useful confirmations and notifications, shared templates and clear delivery events.
APISMTPWebhooksCSV
- Transactional emails and controlled variables
- Keys scoped to their purpose, with rotation and revocation
- Delivery and error events for your tools
Your applicationYour website
ConfirmationNotificationService message
Planned architecture · no services connected in this previewSMALL DETAILS. A BETTER WORKDAY.
A thoughtful workspace.
Made for teamwork.
The right information, the right access,
and a home for every project.
A home for every brand
Workspaces for projects within one organisation. Separate clients remain in separate organisations.
The right role for everyone
Creation, approval, analytics or billing: permissions designed around your team’s responsibilities.
Limits that make sense
Visible volumes, quotas and AI budgets, alerts before limits, and no automatic top-ups without approval.
Care for your data
Controlled access, exports, retention periods and rights management are part of the planned foundation.
BUILDING THE NEXT CHAPTER WITH CARE
A clear direction.
One step at a time.
This website presents the planned product.
The demos do not activate live features.
The essentials, done well.
Studio, templates, audiences and consent, campaigns, journeys, AI assistant, API/SMTP and operational analytics.
More possibilities, over time.
E-commerce connectors, assisted migrations, advanced libraries, SSO and privacy-conscious A/B testing.
No availability date announced.YOUR QUESTIONS, ANSWERED
Good questions.
Clear answers.
Get to know Mailie,
with clear expectations.
Are these features available now?
This page presents the planned Mailie experience. The previews are interactive, but use prewritten content and fictional data. Account creation, live AI, imports and sending are not yet available. Availability and terms will be confirmed at launch.
Do I need to know how to code to create emails?
The planned editor uses visual blocks: headings, text, images, buttons, columns and product cards. You will be able to apply your brand identity and check desktop and mobile previews. A sanitised HTML mode is also planned; imported HTML may not convert exactly into editable blocks.
Can I use Mailie without artificial intelligence?
Yes. That is a core design choice. The editor, templates, audiences and campaigns are intended to work without AI. The assistant will suggest editable content and plans for you to approve; it will not replace your decisions or your authorisation.
Will AI be able to read my contact list or send on its own?
The remote model is not intended to receive your contact database or secrets. Its context will be limited to authorised information, such as your brand guidelines and the relevant content. Sending requires valid authorisation. An automated journey may run within a scope you have approved in advance.
How can I segment an audience without tracking readers?
Using information people provide voluntarily, their chosen topics, lists, tags and authorised business events. Opens, individual clicks and location inferred from reading are excluded. Unsubscribes and other exclusions always take priority over segments and imports.
Are transactional emails planned?
Yes. An API, SMTP relay and templates with controlled variables are planned for confirmations, notifications and service messages. Their purpose remains separate from marketing campaigns: a purchase or account confirmation does not amount to a general newsletter subscription.
Which integrations are planned first?
The planned foundation includes the API, SMTP, webhooks and CSV imports and exports. E-commerce connectors, assisted migrations, SSO and privacy-conscious A/B testing are possible later developments. They are not available today.
Which plan will suit my needs?
The Pricing page presents the indicative Discovery, Essential and Pro plans, their limits and a volume estimator. Prices, features and terms remain subject to confirmation before subscriptions open. The privacy principles apply to every plan.
FROM FRANCE, WITH IDEAS.
Bring your ideas.
Ready? Imagine.
Find the plan that gives your projects room to grow.
Find my plan Indicative plans · subscriptions coming later