Choose what you receive
Clear forms, recognisable topics and subscription confirmation are planned by default.
Our values, built into the design
OUR COMMITMENT
Good ideas.
And
good reasons.
Connection means more when we care about how we create it. Mailie is taking shape in France, with attention to people and the world around us.
Explore our values A clear direction. Thoughtful choices. Transparency.
FOR IDEAS WORTH TAKING CARE OF.Care.
In every
detail.
Connection before volume.That’s the Mailie spirit.
An email is never just a message.
It carries a little of your time, your trust
and the world we share.
Let’s take care of it.
MADE IN FRANCE01
French roots.
An open horizon.
Simplicity, with a French accent.
WHERE WE COME FROM. HOW WE WORK.
Designed in France.
Open to your ideas.
Mailie is a project conceived and designed in France. Our ambition is to make email easier to use, with a clear product, a human voice and care for everyday needs.
- A French identity, from the very beginning
- Interfaces and explanations first designed in French
- A tool for creators, businesses and associations
Clear about our origins.“Made in France” describes where the project is designed. Providers and processing locations will be documented separately; this statement does not promise that every part of the data journey stays in France.
PRIVACY, AS A PRINCIPLE
Reading an email
should stay private.
Respect for recipients is a design choice.
Across every plan, without an option to switch on.
We want to help you understand your sending without observing personal reading habits. Mailie’s specification excludes opening pixels, individual click tracking and reading profiles.
Your attention belongs to you.
Opening a message should not be used to piece together your schedule, location or habits. The preferences you share matter more than behaviour observed without your knowledge.
A relationship built on trustDESIGN PRINCIPLE
The data a message needs.
An address, permissions and a delivery status.
Defined purposeLimited access
Individual opensNot collected
Individual clicksNot tracked
Reading profilesNot created
Respecting privacy does not mean processing no data at all. Sending, security and operation require limited information. External websites linked from an email also have their own practices.
TRUST LIVES IN THE DETAILS
Choose. Understand.
Stay in control.
Planned journeys that make preferences
and responsibilities clear.
Change your mind
Accessible preferences and unsubscribes that take priority. An import must never resubscribe someone who opted out.
Limit access and retention
Permissions, exports and retention rules must be implemented and verified before the service opens.
AI UNDER YOUR CONTROL
Share the inspiration.
Keep the decision.
In the planned application, the assistant’s context is limited to authorised content and brand guidelines. The contact database and secrets stay outside its scope. Suggestions remain editable, sending requires approval, and essential tasks are possible without AI.
AN APPROACH THAT STARTS WITH FACTS
Measure. Reduce.
Then report.
A digital service uses resources. Our commitment is to understand Mailie’s emissions, seek ways to reduce them and document any climate contributions.
Method and data in preparationStart by understanding.
Build a documented picture before announcing a result. We will distinguish the scope of the company from that of the service to avoid counting the same sources twice.
- Application, databases, storage and backups
- Network, email transport and supporting services
- AI use and the share of equipment covered by the method
Each figure will need a source, a period, a method and an indication of uncertainty.
SERVICE EMISSIONSData not yet available
No quantified report published at this stage.
CLIMATE CONTRIBUTIONSNo supporting evidence published
Intentions will be distinguished from completed actions.
We claim neither “zero emissions”, achieved carbon neutrality nor environmental certification.
LESS EXCESS. MORE PURPOSE.
Using resources wisely.
By design.
Four areas in our product specification,
with effects that still need to be measured.
Lighter content
Limit email size, optimise images and reuse resources instead of multiplying copies.
More relevant messages
Prioritise preferences and real needs, without increasing volumes to make a metric look better.
Better control of data
Define useful retention periods, plan deletion and keep processing proportionate to the task.
Thoughtful use of AI
Reduce context, choose suitable uses and avoid unnecessary automatic image generation.
Contributions do not make emissions disappear. Any funded actions will be presented separately from the gross footprint, with evidence and their status. A promise of funding will not be presented as a completed action.
YOU HAVE A RIGHT TO KNOW
Clear intentions.
Clear progress.
Current status
What you can see today, what we are preparing and what still needs evidence.
Website
In placeA website without added marketing trackers
No audience analytics or advertising module is integrated into the current pages. Technical logs needed to operate the website are a separate matter.
Website
In placeImages and fonts served locally
Pages load their images and font from the website itself, without requesting these resources from a third-party service.
Privacy
Planned for the productNo individual reading tracking
No opening pixels, individual click tracking or reading profiles: these are design requirements for the future application.
Privacy
Planned for the productPreferences and exclusions come first
Clear forms, confirmed subscriptions, accessible unsubscribe options and permission checks are planned before sending opens.
Privacy
To be documentedA map of providers and data processing
Providers, regions, data flows and contractual documents must be specified before the service opens.
Environment
Data to be gatheredA method and an initial inventory
Scope, period, sources, included categories and uncertainties still need to be established. No quantified emissions report is published at this stage.
Environment
Planned for the productCareful use of resources by design
Media size, reuse, retention periods and proportionate use of AI are included in the product specification.
Environment
To be documentedTraceable climate contributions
No evidence of a completed contribution is published here. Any future contribution must identify the organisation, date, amount and actual status.
SIMPLY EXPLAINED
Our values.
Your questions.
Words matter.
Here is what we mean by ours.
What does “Made in France” mean for Mailie?
It describes the origin and design of the project: Mailie is conceived and designed in France. It is not a certification and does not mean that all providers, processing or email routes will be located exclusively in France. Their scope must be described separately.
Are the privacy commitments already operational?
The current website has no integrated marketing tracking tools and serves its images and font locally. For the email application, the commitments described are design requirements to implement and verify before sending opens. Demonstrations use fictional content.
Does “no reading tracking” mean “no data at all”?
No. Delivering an email requires an address, permissions and delivery information. Some technical or security logs may also be needed. The aim is to limit processing to its purpose, without monitoring individual opens or clicks to build a reading profile.
What can I understand without tracking pixels?
Volumes accepted by the sending service, delivery events, errors, bounces, complaints and unsubscribes will provide operational information. Acceptance or a delivery event does not prove that an email reached the main inbox or was read. Mailie will not replace uncollected data with misleading zeros.
Will the AI have access to contacts?
The product specification limits context to authorised elements such as brand guidelines and the content being edited. The contact database, secrets and sensitive information are not intended to be sent to a remote model. Suggestions must remain editable and sending must follow the required authorisations. Essential tasks will remain available without AI.
Does Mailie claim to be carbon neutral?
No. We describe an approach to measurement, reduction and documentation, not an achieved state of carbon neutrality. This page claims no quantified footprint, climate certification or offsetting result. Contributions do not make the service’s emissions disappear.
Why not display a CO₂ figure per email?
A useful figure requires a scope, a method, a period and sources. Multiplying the number of emails or AI requests by an arbitrary constant is not enough. Unavailable data will be identified; any estimate must explain its assumptions and limits.
How will progress and contributions be presented?
Future reports must specify the categories covered, exclusions, sources, uncertainties and review date. Observed reductions and any climate contributions will be documented separately. An intention to fund something will not be presented as a completed payment.
FROM FRANCE, WITH PURPOSE.
Good ideas deserve
a thoughtful way forward.
Discover how these values take shape in Mailie.